In Al-Soudah Season I was asked to design the deliverables for their brand

identity, everything from flyers and brochures to things like T-shirts and wristbands.


The brand logo is very colorful and playful, it has a lot of movement and I had to apply the same concept to the deliverables. The block of colors that contain some of the logo symbols represent Al-Soudah's most beautiful features which are, its nature and culture and I wanted to emphasize it through my designs. I made sure to use most of the colors in a complementary way, to represent the identity as fun and existing!.

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